|The sports industry is an important part of the local economy. The sports industry in the U.S. generates hundreds of billions of dollars in economic activity annually. Changes in sports productions and operations impacts local and international economies.
Locally, sports contributed nearly $100 million in additional economic output to Lane County’s economy in 2012. The City of Eugene hopes to leverage local interest in sports to adopt a ‘sustainable event standard’ to accomplish community goals and engage fans in sustainable behaviors thereby extending the economic benefits of the local sports industry into other sectors.