Economic Development

Economic Development-header

Most Recent Version of Draft Vision Statement, Goals, Policies, and Actions

Draft Vision Statement

The River Road and Santa Clara communities support sustainable economic development, a variety of employment opportunities for all residents, and local entrepreneurship. Economic activity, especially that of local businesses, contributes to a shared neighborhood identity, while providing places to gather and build community. Natural assets, such as the river and fertile soils, benefit local residents and support thriving businesses. Residents can safely access essential goods and services within a short distance from home.

Draft Goals

Goal 1: Improve the neighborhood economy and empower local residents by encouraging the growth and creation of local businesses.

Goal 2: Promote redevelopment that enhances the character of our neighborhood while increasing access to daily needs.

Goal 3: Promote living wage employment and business ownership opportunities within the neighborhood.

Draft Policies and Actions

Review the most recent draft policies and actions for the Economic Development Goals below. 

Click on each draft goal, policy, or action to provide feedback! 

Tell us what you like, what you have concerns about, or questions you may have about these drafts.

  1. Goal 1
  2. Goal 2
  3. Goal 3
  4. Working Group Materials

Goal 1

Improve the neighborhood economy and empower local residents by encouraging the growth and creation of local businesses.


Incentives for Local Businesses: Use existing city/county loan programs to support growth and creation of neighborhood businesses.


Create neighborhood-based resources for small business with sustainable funding from tax increment financing or other instruments.


City/County work with neighborhood residents to develop other incentive programs for local business 


Neighborhood Assets: Base local economic development on neighborhood assets


Analyze present business mix and possible future economic development through the lens of acceptability and desirability for the neighborhood 


Inventory local businesses, including homebased businesses and services.  Develop and adopt land use code that favors small independent businesses over large national chains. 


Inventory commercial and industrial land, assess location and serviceability, and environmental suitability for business development 


Patronage of Locally Owned Businesses: Encourage patronage of locally owned businesses  


Create a neighborhood business network or association that includes the diverse spectrum of enterprises. 


Brand the neighborhoods as a recognizable identity that draws on our assets (eg: “River and Farm district”) 


Use neighborhood brand and network to create a visible “buy local” campaign that leverages collective advertising and neighborhood identity.  


Use neighborhood gathering spaces to support the buy local campaign 


Develop a farm to table strategy to promote neighborhood businesses using locally produced foods 


Develop a local market featuring neighborhood farmers and makers of hand-crafted goods 


E-commerce and Technology: Foster entrepreneurship and support start-up companies, particularly in the e-commerce and technology sectors  


Develop “co-work” spaces that create a sense of community among workers and entrepreneurs, including those in the tech sector 


Connect neighborhoods to EUGNet fiber network for internet service. 


Regulatory Environment: Ensure regulatory environment is supportive of economic development in line with neighborhood vision  


Research how local permitting and regulatory processes work to encourage or discourage business activity. Address incongruities. 


Develop a guiding plan for redevelopment of smaller commercial nodes that includes a strategy for encouraging the co-location of complementary businesses 


Adjust land use regulations to encourage local community investments that produce employment opportunities recognizing the importance of living and working within the neighborhood 


Reduce zoning barriers that preclude urban farmers from selling produce on-site