River Road Corridor Study

River Road Corridor Study Area

Project Overview

The River Road Santa Clara Neighborhood Plan is charting a vision for the future of the two neighborhoods. A key goal of the Plan is to improve River Road, the major street that runs from Santa Clara, through River Road, and connects the neighborhoods to central Eugene. As one of the major transportation routes in the Eugene area, River Road is important to neighborhood residents, the Eugene-Springfield community, and regional travelers. In addition it was identified as a key corridor through Envision Eugene, the community’s long-range vision.


The Neighborhood Plan draft vision includes “thriving, vibrant and active mixed neighborhood centers along the River Road corridor” and “a transportation system that is safe, accessible, affordable, environmentally responsible and transitions to zero carbon.”


As a next step to implement the vision, the Corridor Study integrates how people get around, where they shop and live, what they do, and how the corridor looks and feels. The Study will help implement the community vision by developing physical plans, economic models, and ways to improve transit connections to better serve people in the area. Community members, the City of Eugene and Lane Transit District are exploring ideas through design workshops, financial studies, and transit evaluations to prioritize investment and produce an updated land use code.

Where are we in the process?

Corridor Physical and Economic Assessment (February 2019) 

The team studied land use, transportation, economic, housing, and natural resource conditions along the corridor to identify opportunities for compatible development and investment in public resources and amenities. 


Corridor Workshop #1: Concept Creation (February 2019) 

Community members were invited to join in a workshop to create a range of concepts, exploring land uses, densities, connectivity, transit service, access to open space, and other factors. These concepts explored different methods of supporting the policies of the Neighborhood Plan. The project team then evaluated concepts against three major qualities:

  • Livability - Neighborhood compatibility and a range of housing, business, and recreation opportunities for everyone.
  • Economics - Financial feasibility and how public investments can have the greatest impact.
  • Ridership - Transit service options to existing and new destinations and how that impacts ridership.

SERA Architecture led the events, testing design concepts with residents, businesses, the Technical Advisory Committee, and the Community Advisory Committee. You can read the full workshop report to see what was discussed and produced.


Corridor Workshop #2: Concept Implementation (June 2019)

At the second open house for the River Road Corridor Study participants learned about Corridor concepts and land use and zoning options. The design team and community members discussed implementation strategies and land use policies that will guide the type of growth that can happen and where. As they reviewed the work of the design team, community members responded to the following questions:

  • How well do the example development and land use types fit with your vision and goals for the River Road Corridor area?
  • Are there specific locations along the Corridor and/or in the Neighborhood Centers where you think different development types are most appropriate?
  • How well do the proposed development standards achieve your desired neighborhood character?

Community members, staff and consultant team members brainstormed draft land use concepts, zoning options and design standards to further vet with the community using an online survey throughout summer and fall 2019 focusing on two draft land use concepts

  • The first draft concept focused future residential development in a narrow, denser area along River Road and major side streets including rowhouses and 2-3 story apartments as well as middle housing types.
  • The second draft concept focused future residential development in a wider, less dense area focusing on middle housing types such as duplexes, triplexes, quadplexes, and courtyard and cottage cluster housing within 1/2 mile of the corridor.
  • Both draft concepts included active mixed-use centers at key areas along River Road and development standards that provide transitions between zones.

Draft Preferred Zoning Concept (Fall 2019-Winter 2020)

Based on community input and collaboration with the CAC, the project team created the draft Preferred Zoning Concept Map. The concept includes:

  • Corridor Mixed-Use zone to create thriving neighborhood centers at key locations to support 20-minute neighborhoods.
  • Corridor Residential zone is shown along River Road and next to neighborhood centers to provide a transition from higher density mixed-use to lower density residential areas.
  • Residential Middle Options zone provides housing choices within ¼ mile of the corridor that fit into the scale and character of existing residential neighborhoods.
  • This concept maintains the existing R-1 zoning adjacent to the Willamette River to maintain a low-density edge as identified in the neighborhood plan actions.

Check out the Draft Preferred Zoning Concept web map.

For more information on the draft concept, see the Zoning Comparison and Draft Development Standards.

Corridor Web Map Opens in new window


In addition to the map, the consultant team drafted the Code Framework, basing it on previous work with the CAC, general public, and project staff team. The purpose of the framework is to establish the overall direction of the base zones and outline the structure prior to the detailed development of draft code language this spring. The framework includes guiding design principles that explain the intent of the regulations and directly connect the code to the River Road-Santa Clara Neighborhood Plan.


What’s Next 

More detailed draft code language is being developed this summer and will be vetted with the CAC, community and elected and appointed officials. The Corridor Study will be part of the neighborhood plan’s process in the Adoption phase anticipated to begin later this year.

Additional Resources


Contact Us

  1. Planning Division


    Chelsea Hartman
    Senior Planner
    99 W. 10th Avenue
    Eugene, OR 97401
    Ph: 541-682-5686
    Email