The Shift Campaign

Welcome to the Shift Campaign homepage, a hub for all Shift Campaign projects in Lane County. Scroll below to find more information about a project near you.

What is the Shift Campaign?Shift_logo-badge

The Shift Campaign offers ways to live more sustainably. While not everyone can choose to downsize to a 1500 square foot home, afford an electric vehicle, or convert to a meatless diet, we know there are ways our community can live more sustainably, which can increase wellness and save time and money.


Through the Shift Campaign, the City of Eugene and its partners will communicate small but impactful ways to lower our carbon footprint through everyday actions. The Campaign will cover a wide range of topics from shifting your ride, to eating a plant-based meal, to buying used. These actions will not only lead us towards more sustainable living but may even save us money!


The Shift Campaign is a partnership between the City of Eugene and the Eugene Climate Collaborative Partners. The City and participating partners will each host projects that make up the Shift Campaign. By sharing this unique brand, agencies can work together within our community to cohesively showcase how we can all play our part in lowering our carbon footprint.

Current Shift Campaign Projects

13th Avenue Bikeway - October 2020

From October 23-30, Eugene residents shifted from the vehicle lane into the bike lane, reducing their carbon emissions and enjoying Eugene's newest protected bikeway located between Lincoln Street and the University of Oregon campus. Shift Lanes: 13th Avenue was a weeklong extravaganza of physically-distanced fun for all ages that included group rides, discounts at local businesses along the route, livestream talks, the Filmed by Bike Film Festival, and so much more!

Visit Shift Lanes: 13th Avenue to learn more.

Why Shift?

It will take each of us doing our part to achieve the climate goals adopted in the Climate Recovery Ordinance in 2014. This ordinance outlines four requirements for the community as well as the City of Eugene:


Community Goals

  • Reduce community fossil fuel use by 50% of 2010 levels by 2030
  • Reduce total community greenhouse gas emissions to an amount that is no more than the city of Eugene's average share of a global atmospheric greenhouse gas level of 350 ppm by 2100, which was estimated in 2016 to require an annual average emission reduction level of 7.6%

City Operation Goals

  • All City of Eugene owned facilities and operations shall be carbon neutral by 2020, meaning no net release of greenhouse gas emissions
  • Reduce the City of Eugene's use of fossil fuels by 50% compared to 2010 usage

These goals seek to aggressively lower the community's greenhouse gas emissions in a short period of time. This urgency requires the City to target specific actions like those within the climate action plan, CAP 2.0. While the City and its Eugene Climate Collaborative Partners identified over 100 actions in the next 10 years to lower our community's carbon footprint, it doesn't get us all the way there, and we need YOU!


What You Can Do

We all have a role to play in protecting our planet for future generations to come. Here are a few examples of simple things you can do now to do your part:

  • Shift your ride – Start with one trip a week using Eugene's renowned bike path system or commuting by scooter or bus.
  • Shift your meal – Commit to eating a plant-based meal 1-2 days a week.
  • Shift your bin – Utilizing the City's Love Food Not Waste program keeps methane-producing organic materials out of the landfill and into compost which the community can repurpose. Simply place food waste only in your yard-debris bin for pick up day.
  • Shift your community – Being on a first name basis with your neighbors is not only great for your wellbeing, but it’s also potentially lifesaving in the event of a natural disaster.
  • Shift your consumption – Did you know that in Lane County, nearly 70% of our emissions comes from upstream emissions – those occurring outside city limits related to the sourcing, manufacturing and transportation of goods? By reducing and reusing, you can significantly curb your carbon footprint!

Contact Us

  1. Samantha Roberts
    Climate Policy Analyst AIC
    City Manager's Office
    City of Eugene

    101 West 10th Avenue, 2nd Floor
    Eugene, OR 97401