Eugene Riverfront Festival

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Eugene Riverfront Festival seeking equity panel applicants

Be a part of planning the free fan festival at the Downtown Riverfront Park during Oregon 22. The City invites local organizations who produce cultural events and/or serve historically marginalized and underserved communities to apply for a grant-funded position on the City of Eugene Riverfront Festival Equity Panel (Panel).

Introduction & Vision

The World Athletics Championships Oregon22 are coming to Eugene, July 15-24, 2022.

WCH Oregon22 will be an unmissable global experience, and it will be taking place in the United States for the very first time. The best track and field athletes in the world will come together in a celebration of diversity, human potential and athletic achievement. This extraordinary showcase will take center stage in the heart and home of the sport of track and field in the U.S.: in Oregon, in Eugene, in Hayward Field at the University of Oregon.

As Eugene welcomes the world in this once-in-a-lifetime global event the City of Eugene and REVERE, an event production company, are working in tandem to create an event that is the cornerstone of a “never before experienced city celebration”, the Eugene Riverfront Festival at the new Downtown Riverfront Park. Our vision is to celebrate Eugene and Oregon and serve as the primary “experience hub” during the WCH Oregon22.  Since 2015, when Eugene learned we would host this event (originally scheduled for 2021), community leaders came together around the common purpose to both WELCOME and INSPIRE the world. Now more than ever, we are looking at this opportunity as the moment in time to welcome and inspire the world, while actively healing from the challenges presented to our community over the past year.

The Eugene Riverfront Festival is an opportunity for us to welcome visitors and celebrate the diversity of cultures that make up Eugene. The Equity Panel will be a part of a planning process that seeks to create an event where both locals and visitors feel that they belong. This would mean being responsive to the aspirations of historically marginalized and underserved groups, including, but not limited to: American Indian and Alaskan Native, Black, African American, Hispanic, Latino/x, Asian, Pacific Islander, refugees, immigrants, LGBTQIA+, low-income communities, people experiencing disabilities individuals who are unhoused, youth, and seniors. To the best of our collective abilities, we want this panel to serve as a space for authentic dialogue and exchange of ideas about how to manifest an inclusive and authentic festival experience.

The selected organizational representatives serving on the Panel will advise and inform REVERE and City staff on an evolving list of topics, beginning with:

  • Marketing and Communication themes – Including, but not limited to festival branding and design elements
  • Legacy Art Project Themes
  • Festival Experience Themes – Including, but not limited to content planning, programming and activations
  • Additional Community Engagement and Outreach to communities who have been historically marginalized and/or underrepresented - Including, but not limited to focus groups and listening sessions
  • Potential Interested Local Vendors - Including, but not limited to food trucks, artisans, performers, non-profits and event related businesses
  • Other topics to be determined

Deadline for submissions is 5 p.m. December 10

  1. Objectives
  2. Equity Statement
  3. Framework & Grant
  4. Expectations & Responsibilities
  5. Timeline

Equity Panel Objectives

  1. Identify needs, goals and aspirations of historically marginalized and underserved communities and integrate these ideas into the Riverfront Festival.
  2. Cultivate long-term partnerships between organizations and COE staff and highlight opportunities for future involvement and collaborations with Cultural Services Community Programs, Events & Public Art and the broader Eugene Cultural Sector.
  3. Co-create ideas for programming themes inspired by local and global cultures, specific festival activations, a list of interested local vendors and artist opportunities to integrate into the Riverfront Festival.

Contact Us

For questions, comments, or concerns, please email Colette Ramirez 

The City of Eugene is committed to access for all participants. Due to COVID-19, we expect most meetings to occur virtually. All in-person meetings, if applicable, will be held in wheelchair accessible rooms. For individuals experiencing hearing impairments or individuals with language access needs, including translation, accommodations can be provided with at least one week notice prior to the meeting. To arrange for these or other accommodations, email Colette Ramirez


Indigenous Land Acknowledgement

The City of Eugene is built upon the traditional homelands of the Kalapuya people. Today, descendants are citizens of the Confederated Tribes of Grand Ronde Community of Oregon, and the Confederated Tribes of the Siletz Indians of Oregon. We acknowledge and respect the inherent sovereignty of ALL federally recognized Tribal Nations who continue to make contributions in their communities, here, and across the lands.