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The original item was published from 4/1/2014 8:09:51 AM to 4/1/2014 8:09:51 AM.


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Posted on: March 7, 2014

[ARCHIVED] Alton Baker chosen for "Heart your Park" fundraiser


Alton Baker Park has been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign, that aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, customers at Macy’s Valley River Center Store can donate $1 or more at the register, with 100 percent of the donations benefiting Alton Baker Park. To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.

Alton Baker Park is one of more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring. In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between.

“We are thrilled to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Craig Carnagey, Eugene Parks and Open Space Director. “We are excited to partner with Macy’s and NRPA to bring increased awareness and funding to Alton Baker Park through this program and donations by Macy’s customers. This is a beloved park in our community, and we appreciate and value Macy’s support.”

“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on with an infusion of garden-inspired merchandise, special promotions and events. For more information on “Secret Garden,” visit For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit

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