Travel Lane County's ad campaign is are aimed at people who plan meetings and conventions, inviting them to learn how Eugene can help them with the all-important accessibility and inclusion issues they face.
Eugene’s Spencer Butte Challenge Course featured in the ads. The Challenge course is located on the foot of Spencer's Butte and is operated by Eugene’s Recreation Division and includes various obstacles and opportunities to operated by ,, is featured. A woman who uses a wheelchair is among a group participating in team-building activities intended to improve the communication skills, trust and functioning of the group.
In the 30-second television ad, the woman using the wheel chair is hoisted to a high platform among the trees in the Challenge Course. A similar scene is use for the print ads.
The ads invite meeting planners to “Book an accessible venue, build a skilled team, rise to the challenge.” The TLC website provides more details about Eugene’s accessible transportation, lodging and recreation, and includes a webinar presented by local accessibility experts, Andy Fernandez, City of Eugene Senior/Adult and Adaptive Recreation Services Section Manager, with Janis Ross, Vice President of convention and Sports marketing for TLC.
Organizations, clubs and work groups can book the Spencer Butte Challenge Course for a team building event designed specifically for their group. Between 70 and 80 groups use the Spencer Butte Challenge Course annually, primarily in the summer, late spring and early fall. Indoor team-building exercises are an option any time of year. For more information on the Challenge Course, contact Recreation Programmer Robert Brack at 541-682-6324. For more information about TLC, call Janis Ross, 541-484-5387.