Franklin Boulevard is a “key corridor” in Eugene (identified in the City’s 20-year long-range land use plan, Envision Eugene), meaning that nearby retail businesses, parks, housing and employment centers attract lots of people who walk, bike, roll or ride the bus. People who walk, bike, roll, and use the bus are considered vulnerable road users and Franklin Blvd has many community members who use active transportation. Unfortunately, the current state of Franklin Boulevard puts vulnerable users at risk. In fact, during one five-year stretch—2017 to 2021—there were 94 crashes on Franklin, including several that resulted in death or life-altering injury. The City has an official policy called Vision Zero, with the goal of eliminating death and serious injury on Eugene’s streets. With all the crashes on Franklin Blvd, the City's efforts are well spent on this transformation.